Integrated Brand Design
and lanyard design, Hand-drawn brand elements, and Merchandise
I developed a festival concept centered around Swedish foraging tradition. I love learning about different cultures and implementing their traditions into a unique design system. Here i was inspired by traditional Swedish woven patterns and the Dala horse, which is believed to symbolize strength, wisdom, and goodluck. Additionally, a Dala horse is traditionally linked to food through a 1716 legend where Swedish soldiers bartered hand-carved wooden horses for bowls of soup to survive a harsh winter. Because of this story, i felt it would be fitting to use the Dala horse as a symbol for this festival.