2026 Senior Captsone Project
Integrated Brand Design 2026 Design Objective: Create a large scale project with multiple componets
Project Scope: Infographic posters, logo, take aways, interactive component
Integrated Brand Design
The 2026 Senior Capstone course was themed around the ambersand. We were instructed by our professors to
bring two seemingly seperate ideas together to create a new deeper meaning. Something like “Bread & Butter” but more complex.
We also had to use a symbol for “and” in our brand’s logo, that could be a ambersand, plus sign, or even an x.
We started off doing some research to come up with a creative and unique concept. I was overcome with possibilities, but then i decided to focus on what matters most to me. I have always felt close to nature and partial to animals, and in todays world we are constantly surrounded by new tech, and digital experiences. I wanted my project to be naturalistic and focus on human’s relationship with nature and how, although we have lost the feeling of connection that we once had, we still rely heavily on natural resources to continue to live the life style we have grown accustomed to as a society. This is how Beings & Biota was born.
Space
See the full Beings & Biota book here
Please see mockups and final products below