Integrated Brand Design
I knew i wanted to do a luxury brand to step away from the naturalistic aesthetic of most of my work, so i chose Cartier. I was particularly drawn to their rich history. This campaign was themed around their most iconic art director , Jeanne Toussaint, who was the figure head for their bold and innovative design style . She was said to embody the poise and ferocity of a panther, giving her the nickname La Panthere and giving birth to Cartiers most iconic symbol.